News Preferred Partners

An independent expert committee appointed by the DLG (German Agricultural Society) determined the winners of the Innovation Award EuroTier from among 251 approved applications for product innovations, based on stringent criteria. The Innovation Award EuroTier 2016 in gold or silver has been awarded to 25 product innovations including some products tailored specifically for the poultry sector. Preferred Partner of Dutch Poultry Centre Marel Poultry is amongst the winners!
The award level, i.e. gold or silver, will be announced at the official ceremony, which will be held in conjunction with the formal opening of the EuroTier trade fair on 14 November 2016. The trade fair will for the first time be launched on the day before it opens its doors to visitors on 15 November.

ATLAS (Advanced Bird Transport Solution from Grower to Processor): Marel Poultry, Boxmeer, the Netherlands

Poultry is exposed to very high stress levels, particularly just before slaughtering, with the period between animals’ removal from transport containers and their being anaesthetised being particularly critical. Marel’s ATLAS (Advanced Bird Transport Solution from Grower to Processor) system is a modular unloading system that allows birds to be transferred to conveyor belts with less stress. The system is a rigorous further development of the existing container system. The individual transport modules of larger transport containers are automatically separated into individual modules as they are supplied to the slaughter line, without birds needing to be unloaded at different levels or without them needing to be handled or treated in any other manner. This ensures that the animals do not have direct contact with people after they are loaded. As a result, the animals suffer considerably less stress, which delivers significant benefits in terms of animal welfare.


On the opening day of VIV China 2016, 6 September, HatchTech, HuaYu and Hy-Line officially signed their contract on the construction of world’s largest layer hatchery. Given today’s increasing demand for top-quality layer hens, HuaYu and Hy-Line have chosen HatchTech’s incubation technology for the project.

The hatchery will be built in Handan, in the Hebei province of China, and will have a total capacity of 55 million commercial layers per year. HuaYu and Hy-Line particularly appreciate HatchTech’s uniform incubation conditions, which result in uniformly superior chick quality. They believe HatchTech’s incubation technology will enable them to optimally meet customer demands, both today and in the future.

Thanks to the patented MicroClimer technology in HatchTech’s Setters and Hatchers, the embryos are incubated in the most uniformly controlled environment available on the market. This technology allows high-velocity airflow, which is cooled or heated between each section, to be uniformly distributed throughout the incubator.

“HatchTech is well known for its ability to provide superior quality chicks,” says Mr. Wang Lianzeng, Chairman of HuaYu Agricultural Science and Technology Co., Ltd. “We’re looking forward to starting our operations at the new facility, where we will combine HatchTech’s knowledge and technology with our own expertise in order to provide top-quality layer hens to the Chinese market.”

Huibert Jan van Veelen, HatchTech’s International Sales Manager in China, feels proud that HuaYu and Hy-Line have chosen HatchTech for the project. “HuaYu and Hy-Line are renowned companies that both have significant expertise and years of experience in layer production,” he says. “We’re very happy to work together with them on such a large-scale project.”

House of Raeford Farms celebrated the grand opening of its new, state-of-the-art chicken hatchery with a ribbon cutting ceremony today. The new 63,000-square-foot facility features advanced technology designed for optimum production efficiency, and is fully automated to allow for the highest levels of biosecurity, quality control and operational analytics. This level of control produces a very tight hatch window, and provides assurance of consistently healthy chicks.

 “It has been a pleasure to partner with NatureForm and Pas Reform to bring this new hatchery to life. After seeing firsthand the quality and consistency of the new chicks produced using this new technology, we had no doubt that this was the best route to innovating incubation for our company,” said Bob Johnson, House of Raeford president and CEO. “House of Raeford Farms is deeply committed to our communities, to our growers and to producing the highest quality products. Quality starts with healthy chicks. This advanced operation provides yet another layer of quality assurance.” Temperature, static pressure, and humidity are centrally controlled throughout the building to keep eggs and embryos in perfect condition. 

“This collaboration with House of Raeford is a perfect example on how to jointly execute a state of-the-art hatchery with all the latest that a hatchery can hold in terms of single stage incubation, advanced climate control and hatchery automation,” said Bouke Hamminga, director of sales and business development for Pas Reform Hatchery Technologies. “We are proud of the final product, a one-of-a-kind U.S. hatchery, created as a result of this collaborative new venture.”

House of Raeford currently works with more than 85 contract growers to produce more than 40 million chickens each year. The new facility, set to officially open June 22, is expected to produce more than one million birds per week.“We greatly appreciate House of Raeford’s $16 million investment to construct and operate one of the most technologically advanced hatcheries in North America right here in Aiken County,” said Will Williams, president and CEO of the Economic Development Partnership in Aiken, Edgefield and Saluda counties. “This investment will provide the county with more than $200,000 in new property tax revenue the first year of operation, and nearly $3 million in revenue for Aiken County over a 20-year period.”


MSD Animal Health hosted a European High Quality Poultry Congress in Bucharest, Romania April 21-22, 2016. The event highlighted MSD Animal Health’s ongoing commitment to poultry producers, bringing together a wide range of experts to discuss the latest advances in production and management across the poultry industry to ensure success by improving health, productivity and the well-being of flocks.

More than 160 delegates from across Europe attended the two-day congress. Day 1 focused on flock protection which included informative presentations about the economic impact observed when flocks are protected from disease, the importance of vaccines and convenient application and diagnostic options to ensure proper health.

Attendees also learned about the importance of managing intestinal health for the broiler breeder, specifically coccidiosis. MSD Animal Health experts discussed the great importance of managing vaccine application, field cycling, and the investments the company was making to ensure supply would be available to meet the growing customer demand for these vital vaccines.

During day 2, attendees were able to hear practical tips for managing a high performing vaccination program, followed by presentations demonstrating the superior performance of the company’s poultry vaccines versus inactivated IB vaccines and new equipment available to customers that will make vaccination easier and more affordable. Customers were excited and engaged to learn more about the benefits to keeping healthy flocks throughout the meeting.

To learn more, visit our website at:

VIV MEA has far exceeded expectations in its first edition as the new regional trade fair from VIV worldwide to serve the poultry, dairy and aquaculture industries from the Middle East and Africa to Turkey, Iran and the countries of South-Central Asia. Held in the United Arab Emirates from 15 – 17 February 2016, the inaugural VIV MEA recorded an audited total of 6,243 visits by people from 109 countries to meet exhibitors from more than 279 companies at the Abu Dhabi National Exhibition Centre.

Click HERE or ON THE IMAGE to read the VIV MEA 2016 Show Review

High quality and outstanding attendance
VIV worldwide manager Ruwan Berculo of organizer VNU Exhibitions says: “When we announced the launch of VIV MEA we said we expected the first show to have approximately 200 exhibitors from all parts of the world, presenting their products and services to about 4,000 of the region’s top decision-makers and buyers. We have been proved right about the global origins of the exhibiting companies and about the high quality of the visitors, but the size of the attendance has been much more than we could ask for an event making its debut. This also shows in the high preliminary satisfactory rates: visitors score VIV MEA 2016 with an 7.8 and exhibitors rate the show with an 8.

“It has been a major vote of confidence from the people of the animal protein industries in the region, who have quite clearly welcomed VIV MEA with great pride as a regional show that has also instantly become a major international hub. Despite the political instability and turbulence in some areas of the Middle East and the current economic uncertainties in the region caused by low oil prices, the leading food producers have demonstrated by their attendance in Abu Dhabi that they remain determined to look ahead and inform themselves about the latest innovative and advanced techniques from around the world.

“In addition, the undoubted success of VIV MEA is a testament to the family feeling between the industry, our organization and the buyers and sellers of the business internationally that we have all joined hands together in creating such an important new event.”

Excellent international spread
Approximately 80% of visitors came from outside the UAE, Berculo reports. They represented an excellent spread of countries covering the Middle East, considerable parts of Africa and locations in and around India. Numbers from individual countries in the northern areas of the African continent were especially strong for places such Egypt, Sudan and Nigeria. Of course, many other visitors arrived at the UAE venue for the show from the neighbouring Gulf states and Saudi Arabia.

“Almost all of the countries in the Middle East and North Africa already hold their own local show on agriculture or animal production, yet VIV MEA 2016 has managed to attract business leaders from throughout the region because of its special mix of global suppliers, innovation and information,” Ruwan Berculo comments. “The success of our show was helped further by having an accompanying conference programme of a considerably higher quality than would be found normally at more local events.

“It gained, too, from being co-located at the ADNEC exhibition centre with the Global Forum for Innovations in Agriculture. Visitors from both sides took the opportunity to look at the co-located events, as a way of adding even more value to their time spent in Abu Dhabi. These visits are in addition to the 6,243 original VIV MEA visits.

“Another extremely positive aspect for the first VIV MEA has been that its timing has coincided with the recent opening of more flexible international trading relationships with Iran. We were visited by several hundred Iranian poultry and feed producers who confirmed that the new business environment means they will want to invest and grow.”

Future plans
VIV MEA delivered fully on its promise to be a niche animal proteins event for all industry leaders with a strong emphasis on poultry meat and eggs, but also offering an extended coverage into dairy milk production and aquatic farming. Visitors and exhibitors have already suggested how future editions of the event might be enlarged, such as by having an increased focus on the added-value downstream areas of further processing, marketing, branding and product safety.

“VIV MEA returns in early February of 2018,” Berculo confirms. “As a consequence, we now have an excellent show to alternate with VIV Asia in Bangkok as a regional hub platform taking place every two years.” 

Source: VIV worldwide/press

©2015 Dutch Poultry Centre