Dutch Innovation in the spotlight during DPC Seminar at VIV MEA 2025

During VIV MEA 2025 in Abu Dhabi, the Dutch Poultry Centre (DPC) once again showcased how Dutch innovation is driving progress in the global poultry sector. On Tuesday, 25 November 2025, professionals from all continents gathered in ADNEC – Capital Suite 15 for an inspiring seminar on Smart Farming, high-tech production systems, and the latest developments across the supply chain.

The session, held from 13:00 to 14:30, offered a compact yet highly substantive program focused on knowledge sharing, practical examples, and future perspectives.

A Powerful Program

Welcome & Introduction – Jan Wolleswinkel (DPC)
The afternoon opened with DPC President Jan T. Wolleswinkel, who emphasized how the Netherlands, through collaboration between science, industry, and government, plays a leading international role. His introduction set the tone immediately: innovation should not only inspire, but above all be applicable.

Dutch Innovations & Smart Farming – Rick van Emous (DPC / Wageningen UR)
Rick van Emous then guided the audience through the latest insights in data-driven poultry farming. He demonstrated how sensor technology, management software, and smart analytics contribute to more efficient, animal-friendly, and sustainable production processes.

Hatchery of the Future – Erwin Prinzen (Royal Pas Reform)
The third presentation showed that the hatchery sector is on the brink of a technological leap. Erwin Prinzen presented the concept of the "Hatchery of the Future," where automation, monitoring, and integrated quality control ensure consistent results and reduced losses.

Intelligent Evisceration Management – Pieter van Kleef (JBT Marel)
The final lecture focused on the processing line. Pieter van Kleef introduced a new generation of evisceration technology centered around intelligence and precision. The systems seamlessly meet modern processing facilities’ needs for hygiene, efficiency, and predictability.

Interactive Conclusion

The seminar ended with a lively Q&A and panel discussion. Visitors had the opportunity to explore technological choices, implementation in different markets, and the role of data in future decision-making.

A Must-See at VIV MEA

For anyone following the future of the poultry sector, this DPC session was a valuable event. The seminar underscored how Dutch expertise and Smart Farming solutions are contributing worldwide to smarter, more sustainable, and economically robust poultry value chains.