VNU Group Appoints Natasha Hall as Vice President VIV Worldwide
Our valued member VNU Group has appointed Natasha Hall as Vice President VIV Worldwide, marking an important step in strengthening the international VIV agrifood portfolio. The appointment comes at a defining moment for the VIV brand, with two major milestones approaching: the 25th edition of VIV Europe in Utrecht this June, and the inaugural edition of VIV Select India in New Delhi.
A Profile Built on International Experience
Natasha Hall brings over ten years of international experience in the exhibition and events industry, with a significant part of her career spent in Dubai. Since joining Jaarbeurs in 2025, she has already made a clear impact on the development of VIV Asia, contributing to growth, market positioning, and international connectivity. Her track record makes her well placed to take on a role of this scope and ambition.
In her new position, Hall takes full responsibility for the entire VIV portfolio worldwide, spanning Asia, Africa, Europe, and the MEA region. This includes the international VIV trade shows, VIV Connect, and the VIV Trade Forums. Her focus will be on expanding the global network of exhibitors, visitors, and strategic partners, while further strengthening the international visibility and cohesion of the VIV brand.
A Milestone Year for VIV
Hall steps into her new role at a historically significant moment. VIV Europe 2026, taking place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht, celebrates its 25th edition this year. The event brings together hundreds of international exhibitors and thousands of professionals from across the global feed-to-food chain, making Utrecht once again a recognised hub for agrifood innovation, science, and sustainable chain development.
The anniversary edition also carries a forward-looking announcement: from 2028 onwards, VIV Europe will move to a biennial cycle. This change responds to the sector's need for greater continuity, predictability, and international coherence, and underlines VIV's long-term commitment to the global agrifood industry.
A Platform That Connects the Entire Chain
VIV is more than a trade show. It is a global platform that brings together the entire feed-to-food chain under one roof, connecting producers, technology providers, researchers, and policymakers from across the world. Under Hall's leadership, that integrated approach will remain central to VIV's identity and continued growth.
Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, expressed his confidence in the appointment: "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."
Dutch Poultry Centre at VIV Europe 2026
Dutch Poultry Centre congratulates Natasha Hall on her appointment and wishes her every success in this new role. We look forward to welcoming our members and partners at VIV Europe 2026 in Utrecht this June, where Dutch Poultry Centre will also be present. It promises to be a milestone edition of one of the most important gatherings in the global poultry and livestock sector.
