AgruniekRijnvallei (AR) plays a prominent role in poultry farming in the Netherlands with its poultry feeds. AR produces the feed according to the Zuiver Voer philosophy. Zuiver Voer is feed containing pure raw materials, each of which is processed in its own way to ensure optimal digestion and has a guaranteed feed value. Besides feed, AR provides with the €i-plus approach the necessary knowledge and tools to optimise the management in the house and to let the hens perform to the maximum. Building a long-term relationship with the poultry farmer is important to us.