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DPC during VIV MEA 2023

We, as Dutch Poultry Centre, had a conspicuous presence at the 4th edition of VIV MEA in Abu Dhabi. To begin with, we had a stand aimed at informing visitors about the powerful position of Dutch poultry farming and the role of the Dutch poultry industry worldwide. We were frequently able to direct interested visitors to member companies that were also exhibiting at the trade fair. The glossy magazine Poultry NL, which we brought out last year featuring information about all our members, was also met with great interest.

During the fair, a variety of seminars were held, and DPC also had the opportunity to participate. Under the title ‘Dutch innovations for more profit of your poultry business’, representatives from a few Dutch companies, along with Jan Wolleswinkel as the moderator, also presented their viewpoints on the topic. There were short presentations by VDL Jansen Poultry, Moba BV, Orffa and Innovatec Hatchery Automation.

Once again, DPC and the VIV organised a networking drink at the end of the second day of the fair. There was an unexpectedly high number of visitors. Numerous exhibitors seemed to value the chance to converse with colleagues from different companies, beyond the fair’s operating hours. The new ambassador of the Netherlands in the UAE, Mr Gerard Steeghs, and the new Council of Agriculture, Ms Simone Landhuis, were in attendance as special guests. In a brief address, Mr Steeghs emphasised the importance of maintaining strong business relationships in a world where political instability creates considerable uncertainty.

At the close of the event, it was determined that it had been attended by 10,080 visitors from 113 different countries. This represents a noticeable increase compared with the trade fair held two years ago.

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