Marel Poultry winner EuroTier Innovation Award 2016

An independent expert committee appointed by the DLG (German Agricultural Society) determined the winners of the Innovation Award EuroTier from among 251 approved applications for product innovations, based on stringent criteria. The Innovation Award EuroTier 2016 in gold or silver has been awarded to 25 product innovations including some products tailored specifically for the poultry sector. Preferred Partner of Dutch Poultry Centre Marel Poultry is amongst the winners!

 

The award level, i.e. gold or silver, will be announced at the official ceremony, which will be held in conjunction with the formal opening of the EuroTier trade fair on 14 November 2016. The trade fair will for the first time be launched on the day before it opens its doors to visitors on 15 November.

 

ATLAS (Advanced Bird Transport Solution from Grower to Processor): Marel Poultry, Boxmeer, the Netherlands

Poultry is exposed to very high stress levels, particularly just before slaughtering, with the period between animals’ removal from transport containers and their being anaesthetised being particularly critical. Marel’s ATLAS (Advanced Bird Transport Solution from Grower to Processor) system is a modular unloading system that allows birds to be transferred to conveyor belts with less stress. The system is a rigorous further development of the existing container system. The individual transport modules of larger transport containers are automatically separated into individual modules as they are supplied to the slaughter line, without birds needing to be unloaded at different levels or without them needing to be handled or treated in any other manner. This ensures that the animals do not have direct contact with people after they are loaded. As a result, the animals suffer considerably less stress, which delivers significant benefits in terms of animal welfare.

Source: Worldpoultry.net